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☆ Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy
  + stars: | 2024-02-06 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. The brand has been in crisis mode ever since, and the Super Bowl commercial is part of its effort to turn around perception. “We wanted to get back to the humor the brand has been known for,” Bud Light’s vice president Todd Allen told CNN. 2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60Bud Light launched its new campaign — “Easy to Drink.
Persons: Bud Light, ”, ’, Bud Light’s, Bud, “, ” Bud Light’s, Todd Allen, Post Malone, Bud Light Seltzer, Peyton Manning, Dana White, BUD, Miles Teller, Keleigh, influencer Dylan Mulvaney, Allen, Heinerscheid, it’s “, isn’t, ” Allen, “ We’re Organizations: New, New York CNN, Super, CNN, “, NFL, UFC, Parent, Anheuser, Busch, Modelo, Miller Lite Locations: New York
☆ Taylor Swift celebrates with Travis Kelce as the Chiefs advance to Super Bowl
  + stars: | 2024-01-28 | by ( Alli Rosenbloom | ) edition.cnn.com   time to read: +1 min
The Kansas City Chiefs are going to the Super Bowl, and Taylor Swift was on hand in Baltimore on Sunday to help boyfriend Travis Kelce celebrate the team’s second consecutive trip to the Super Bowl. After the game, which aired on CBS, Swift was seen on the field embracing and kissing Kelce, who helped his team best the Baltimore Ravens in the AFC Championship playoff game. During the game, Swift watched from a suite at M&T Bank Stadium alongside her friend and wife of actor Miles Teller, Keleigh Teller, and model Cara Delevingne. Sunday’s playoff game marks the 12th Chiefs game that Swift has attended to support Kelce since she first showed up at Arrowhead Stadium in September. It wouldn’t be out of your wildest dreams to see Swift on the Super Bowl sidelines.
Persons: CNN —, Taylor Swift, Travis Kelce, Swift, Kelce, Miles Teller, Keleigh Teller, Cara Delevingne Organizations: CNN, Kansas City Chiefs, Super, CBS, Baltimore Ravens, AFC Championship, T, Chiefs, Arrowhead Locations: Baltimore, Las Vegas, Tokyo
☆ Selena Gomez and Emily Blunt cover their mouths as they pose together at the AFI Awards after viral lip-reading rumors
  + stars: | 2024-01-13 | by ( Eve Crosbie | ) www.businessinsider.com   time to read: +3 min
Selena Gomez and Emily Blunt poked fun at internet sleuths at the AFI Awards. "We shall not speak lol," Selena captioned a photo of her and Blunt on Instagram. AdvertisementSelena Gomez and Emily Blunt weren't taking any risks at the American Film Institute Awards on Friday. Selena Gomez (@selenagomez)/InstagramRepresentatives for Gomez and Blunt did not respond to a request for comment from Business Insider sent outside regular business hours. Others in the 900-strong comments argued it was "can't wait to get indoors," while others suggested he said "can't wait for hors d'oeuvres."
Persons: Selena Gomez, Emily Blunt, Selena, Blunt, —, Emily Blunt weren't, sleuths, Oppenheimer, Gomez, Taylor Swift, Kylie Jenner, Timothée Chalamet, Swift, Keleigh Teller, John Krasinski, Krasinski Organizations: AFI, Service, American Film, Instagram, Business Insider, Golden Globes, CBS, TikTok Locations: Instagram
☆ Bud Light rolls out new ad following the Dylan Mulvaney controversy
  + stars: | 2023-06-22 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.
Persons: Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, ”, Marcel Marcondes, “, ” Marcondes, Bump Williams Organizations: New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial Locations: New York, Dak Prescott, Mulvaney
☆ Bud Light sales are falling, but distributors say they’re sticking by the brand
  + stars: | 2023-04-26 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Beer distributors are largely sticking by Bud Light and its parent company, Anheuser-Busch, as controversy continues to embroil the brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. Bud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. Heinerscheid said in a recent podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future by promoting inclusivity.
☆ Dogs Win the Super Bowl Ad Lineup, Surveys Show
  + stars: | 2023-02-13 | by ( Patrick Coffee | ) www.wsj.com   time to read: +5 min
The winner of USA Today’s annual Super Bowl Ad Meter was a commercial for dog-food delivery company Farmer’s Dog Inc. that tracked one chocolate Lab’s relationship with its owner from puppyhood to old age. The USA Today rankings had some overlap with other results. Research by Ace Metrix, a unit of TV ad measurement firm iSpot.tv Inc., crowned Jeep’s Super Bowl commercial as the most likable of the night. Jeep had the game’s most likable ad, according to Ace Metrix. “In past years, we’ve seen the majority of Super Bowl conversation generated in the weeks leading up to the Big Game,” a Mars spokeswoman said.
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